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Fundación Pro Humanae Vitae
Rebranding design for an ONG that works for social inclusion.
The visual identity proposal was developed based on four fundamental pillars: minimalism, elegance, modernity and youth.
Our goal was to create a contemporary design, fresh and young, without neglecting the institutional formality that already characterizes this ONG.
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The brand design was developed based on the new communication strategy. We seek that this first visual presentation of the institution is linked to concepts such as empowerment, strength and struggle.
Institutional pieces are more sober and formal pieces that seek to convey a professional and institutional image of the foundation.
Design pieces for stands and event graphics were developed with the objective of promoting the foundation at the social events it holds
The brochures are quick-read pieces about the foundation's current programs and latest news.
The design of merchandising designed as thank-you products for participating in events and exhibitions.
The kitmerch also seeks to give the entrepreneurs with whom the foundation works a new space to promote their work.
Collaborate with entrepreneurship
We seek to ensure that the merch kit can be used year after year by different entrepreneurial artists. They will be invited to a prior contest where they will develop designs on the theme: social inclusion.
The winner of the contest will be the one who can share their work that year.
The web should be a medium where information is found more complete and detailed way about who the fphv is, its programs and events.
Modernize the platform with new necessary sections and generate a practical navigation flow.
A new section within the website created in order to support to entrepreneurs and that they have
a possibility of increasing the sales of its products without these being reduced to the purposes fair week
Allow the beneficiaries to have their own username to access the support talks offered by the ONG, virtually, and at the same time, give entrepreneurs the possibility of uploading their venture to the online fair
Social networks will seek to awaken motivation and incentive to future participants by exhibiting
the experiences of those who are part and showing the social impact of the foundation
They will seek to attract the young spirit through content of interestbuilding solid relationships in favor of social inclusion.
Responsible for announcing the latest news about programs, talks or events
As the design of the institution's architecture, we thought that the brand would have great prominence and from this we generated a texture that would mix with the elements of the house itself, achieving visual impact without being too invasive
The idea of incorporating wood and plants was to remove that coldness and generate a warmer and more welcoming environment.
We thought that the terrace should function as a relaxed space for those social support talks that are held at the foundation where people should feel comfortable and relaxed, generating a climate that predisposes
them to well-being and dialogue.
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