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Fondo Nacional de las Artes
The objective was to recreate a visual communication system focusing on visually reflecting that identity force that the client has in its discursive style, creating an identity system that is
capable of capturing the attention and interest of the target audience
We expand communication efforts by creating a communication space outside of digital media that includes the entire target audience.
We create audiovisual content that has mobilizing force from music, dynamism and graphics to continue capturing the viewer's eye through large media such as TV and social networks.
We developed a graphic in the space of the House of Culture that accompanied the visual identity of the FNA and thus generated an interpretive connection that both entities belong to the same client
Create a communication system in the environment that invites people to get to know from the outside and that from the inside shows the function of each space, that identifies the different sectors and that generates a circulation route for a better user experience.
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We incorporate new design pieces that can continue to innovate and transmit that idea of modernity that the House always sought to communicate since the creation of its architectural project; creating a new stage that does not overshadow the spirit of Victoria Ocampo but can coexist alongside a cultural spirit.
We seek to identify it even more to the field to which it belongs, connecting it with the artistic world that inhabits it. We generate a visual communication system that does not identify it as just another home but as a cultural space that invites people to come and see it from the outside and to explore it from the inside, differentiating each area of the route.
We seek to improve navigability within the site to quickly find the most relevant information about scholarships, loans, subsidies and contests.
Generate a pleasant experience for the user when visiting the platform, allowing them to quickly view readings on regulations, registration requirements and amounts awarded.
We create consumer products that circulate as advertising pieces and promote this entity.
We generate new user access channels that manifest the existence of the FNA, that make it visible on a larger scale and that acquire an informative and mobilizing role for possible potential users who wish to promote culture
Create a new space for mass communication and public access, further expanding knowledge about the FNA, reaching a greater number of potential users who are not yet part of the digital world.
Create a client that is visible on the streets, that is capable of continually capturing the eye of others, generating initiative and motivation, that informs and is capable of standing out, recognizing and differentiating itself from other brands that coexist in public spaces.
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